In a world where digital entertainment often feels detached from real-world impact, Avia’s “Play for Paws” charity campaign stands out as a heartwarming fusion of gaming and giving. Celebrating its ninth anniversary, Avia—a leading mobile gaming developer—has partnered with the Nevada SPCA, a no-kill animal shelter, to launch a unique initiative that transforms gameplay into meaningful support for sheltered animals. avia charity event This isn’t just another promotional event; it’s a movement that invites players to make a difference, one mission at a time.
The Play for Paws campaign kicked off in August and runs through early September, aligning with Avia’s anniversary celebrations. The concept is simple yet powerful: players engage with Avia’s popular mobile games, Solitaire Clash and Bingo Tour, to complete in-game missions that earn “Dry Food” items. These virtual items aren’t just for show—they represent real donations. For every feeding action performed in-game, Avia donates funds to the Nevada SPCA, directly supporting the care and adoption of rescue animals2.
What makes this initiative particularly compelling is its authenticity. The animals featured in the games are not fictional avatars but real rescue pets currently housed at the Nevada SPCA. Players can learn about each animal’s story, share their profiles on social media, and help raise awareness for adoption. It’s a clever blend of storytelling and interactivity that brings the plight of shelter animals into the spotlight, all while keeping players engaged in a fun and rewarding experience.
Avia’s CEO and founder, Vickie Yanjuan Chen, expressed the company’s deep-rooted passion for animals. “Along with creating fun, skill-based mobile games for players all over the world, Avia is incredibly passionate about the furry companions that make our days brighter, ” she said. “We created Play for Paws to spread this joy to players and give them the opportunity to raise money for an important cause by simply playing games”. This sentiment is echoed by Lori Heeren, Executive Director of the Nevada SPCA, who praised Avia’s commitment and the campaign’s potential to make a lasting impact on the lives of shelter pets1.
Beyond the in-game events, Play for Paws extends into the real world with a charity bake-off livestream scheduled for September 1st. Hosted in collaboration with pet influencers TheGoodHype, the event features a playful showdown of animal-themed desserts. Fans can tune in via Solitaire Clash or TheGoodHype’s Youtube and Facebook channels to enjoy the festivities and celebrate the joy of giving back. It’s a delightful way to bring the community together, blending culinary creativity with a shared love for animals.
One of the campaign’s most endearing mascots is Jiabao, a rescue cat who lost his teeth due to stomatitis but never lost his zest for life. Known as the most affectionate cat in Avia’s office, Jiabao embodies the spirit of resilience and unconditional love. His story is a gentle reminder that every animal, regardless of their past, deserves a chance at a happy future. Jiabao’s presence in the campaign adds a personal touch, making the cause feel even more relatable and urgent.
Avia’s approach to charity is refreshingly modern. By integrating philanthropy into mobile gaming, they’ve tapped into a vast and diverse audience that might not otherwise engage with traditional fundraising efforts. It’s a model that leverages the power of technology for social good, proving that entertainment and empathy can coexist—and even thrive—together.
The success of Play for Paws also highlights the evolving role of gaming in society. No longer confined to escapism, games are becoming platforms for education, activism, and community building. Avia’s initiative is a testament to this shift, demonstrating how digital experiences can inspire real-world change. It’s a call to action for other developers to think beyond the screen and consider how their creations can contribute to a better world.
As the campaign continues, players are encouraged to participate, share, and support. Whether it’s feeding a virtual pet, watching a livestream, or simply spreading the word, every action counts. The beauty of Play for Paws lies in its accessibility—anyone with a smartphone and a few minutes to spare can join the cause and make a difference.
In the end, Avia’s Play for Paws charity isn’t just about celebrating an anniversary or promoting a game. It’s about creating a ripple effect of kindness, one player at a time. It’s about recognizing that behind every wagging tail or gentle purr is a story waiting for a happy ending. And most importantly, it’s about proving that when we play with purpose, we all win.